Choosing Your Deal Structure

Not sure which Deal structure to choose? Start by selecting your user type below, then answer a few questions to find your best fit.

Step 1: What Type of User Are You?

I am a...	Jump to
Founder / Entrepreneur	Founder Deal Structures
Athlete	Athlete Deal Structures
Creator	Creator Deal Structures
Fund Manager	Fund Manager Deal Structures

For Founders

Quick Recommendation

1. Do you have an existing company or venture?

No, I'm pre-company → Consider: PersoniFi SAFE or Non-Dilutive Flexquity
Yes, I have a company → Continue to question 2

2. Do you want investors to have rights to future companies you start?

Yes → Consider: SAFE+plus or SAFEguard+plus
No, just my current company → Consider: SAFEguard

3. Are you comfortable with fallback repayment terms?

Yes → Consider: SAFEguard or SAFEguard+plus
No, I prefer simpler terms without repayment → Consider: PersoniFi SAFE or SAFE+plus

Founder Deal Comparison

If you want...	Consider
Simplest terms, no repayment obligations	PersoniFi SAFE
No equity given up—income-based only	Non-Dilutive Flexquity
Equity in your current + future companies	SAFE+plus
Investor protection that makes funding easier	SAFEguard
Maximum investor appeal + multi-venture coverage	SAFEguard+plus

Founder Decision Tree

START: Do you have an existing company?

├─→ NO — I'm pre-company
│   │
│   └─→ Are you comfortable giving up equity in future companies?
│       │
│       ├─→ Yes → PersoniFi SAFE
│       │         (Simple, clean—equity in whatever you build
│       │
│       └─→ No → Non-Dilutive Flexquity
│                (Income-based, you keep full ownership)
│
└─→ YES — I have a company
    │
    ├─→ Do you want investors to have rights in future companies too?
    │   │
    │   ├─→ Yes → Are you comfortable with fallback repayment terms?
    │   │   │
    │   │   ├─→ Yes → SAFEguard+plus
    │   │   │         (Maximum protection for investors, multi-venture)
    │   │   │
    │   │   └─→ No → SAFE+plus
    │   │            (Multi-venture equity, no repayment)
    │   │
    │   └─→ No → SAFEguard
    │            (Single company, fallback protection, most popular)
    │
    └─→ "I need to make my Deal attractive to investors I don't know"
        │
        └─→ SAFEguard+plus or SAFEguard
            (Investor-favorite structures with downside protection)

Common Founder Scenarios

"I'm just getting started and don't have a company yet"

Recommended: PersoniFi SAFE

Why: Simple terms that don't lock you into anything complicated. Investors get equity in whatever you build. No repayment obligations if things don't work out.

"I want funding but don't want to give up equity"

Recommended: Non-Dilutive Flexquity

Why: Investors participate in your capital gains instead of taking equity. You keep full ownership of every company you start.

"I have a company but VCs say I'm 'too early'"

Recommended: SAFEguard

Why: The fallback terms give investors confidence to back you before you have traction. They get upside if you succeed and a safety net if you don't.

"I'm a serial entrepreneur—I might start multiple companies"

Recommended: SAFE+plus or SAFEguard+plus

Why: These structures embrace the idea that investors are backing you. They get a piece of whatever you build across multiple ventures.

"I'm raising from people I know and want to protect both of us"

Recommended: SAFEguard or SAFEguard+plus

Why: The fallback terms create a fair outcome if the venture doesn't work out. Your friends and family know they'll see some return even in a downside scenario.

Founder Quick Comparison

Deal Structure	Current Co. Equity	Future Co. Equity	Income Contract	Fallback Terms
PersoniFi SAFE	—	✓	—	—
Non-Dilutive Flexquity	—	—	✓ (CapGains)	—
SAFE+plus	✓	✓	—	—
SAFEguard	✓	—	✓ (fallback)	✓
SAFEguard+plus	✓	✓	✓ (fallback)	✓

For Athletes

Quick Recommendation

1. Do you want investors to participate in all your earnings or just sport earnings?

All earnings (sport + non-sport) → Consider: FlexShare
Sport earnings only → Consider: FlexShareUpside

2. Do you have significant endorsement, licensing, or merchandise revenue?

Yes → Consider: FlexShareUpside with Royalties
No → Stick with your choice above

Athlete Deal Comparison

If you want...	Consider
Raise more by offering broader income exposure	FlexShare
Protect non-sport earnings (businesses, ventures)	FlexShareUpside
Share endorsement/licensing/merchandise revenue	FlexShareUpside with Royalties
Offer investors the broadest exposure to your success	FlexShare

Athlete Decision Tree

Common Athlete Scenarios

"I want to raise as much as possible"

Recommended: FlexShare

Why: Investors get exposure to both your sport and non-sport income, which means broader upside and typically higher investment amounts.

"I'm building a business outside my sport and want to protect that"

Recommended: FlexShareUpside

Why: Only your in-sport earnings are shared. Your non-sport income—including business ventures, consulting, and side projects—stays entirely yours.

"I have significant endorsement or licensing deals"

Recommended: FlexShareUpside with Royalties

Why: Adding a royalties component lets investors participate in specific revenue streams like merchandise or licensing without touching your full income.

Athlete Quick Comparison

Deal Structure	In-Sport Income	Non-Sport Income	Royalties (Optional)
FlexShare	✓	✓	—
FlexShareUpside	✓	—	✓

Tip: FlexShare typically raises more because investors get broader exposure, but FlexShareUpside gives you more protection over non-sport earnings.

For Creators

Quick Recommendation

1. What best describes your situation?

I earn primarily from creative work and want income-based funding → Continue to question 2
I'm building a company (product, brand, startup) → Consider: PersoniFi SAFE

2. Do you want investors to participate in all your earnings or just creative earnings?

All earnings (creative + non-creative) → Consider: FlexShare
Creative earnings only → Consider: FlexShareUpside

3. Do you have significant music royalties, licensing, or merchandise revenue?

Yes → Consider: FlexShareUpside with Royalties
No → Stick with your choice above

Creator Deal Comparison

If you want...	Consider
Raise more by offering broader income exposure	FlexShare
Protect non-creative income	FlexShareUpside
Share music/licensing/merchandise revenue	FlexShareUpside with Royalties
Equity-based funding for a company you're building	PersoniFi SAFE
No equity given up at all	FlexShare or FlexShareUpside

Creator Decision Tree

Common Creator Scenarios

"I'm a full-time creator and this is my primary income"

Recommended: FlexShareUpside

Why: Investors participate in your creative earnings only. If you have side income from consulting or other work, it stays yours.

Recommended: FlexShareUpside with Royalties

Why: The royalties component lets investors participate in specific revenue streams without touching your full income.

"I'm building a product or brand—not just creating content"

Recommended: PersoniFi SAFE

Why: If you're building a real business, equity-based funding may be more attractive to investors than income contracts. They get equity in what you're building.

Creator Quick Comparison

Deal Structure	In-Creator Income	Non-Creator Income	Royalties (Optional)	Equity
FlexShare	✓	✓	—	—
FlexShareUpside	✓	—	✓	—
PersoniFi SAFE	—	—	—	✓ (future companies)

Tip: Most creators choose FlexShareUpside because it keeps non-creative earnings protected. Add Royalties if you have significant licensing or merchandise potential.

For Fund Managers

Quick Recommendation

1. Do you have a strong track record with proven fund returns?

Yes, I have established returns → Consider: FlexShareUpside
No, I'm raising my first fund or have limited history → Consider: FlexShare

2. Do you want to offer investors a minimum income guarantee?

Yes, to reduce investor risk → Consider: FlexShare
No, I want simpler terms → Consider: FlexShareUpside

Fund Manager Deal Comparison

If you want...	Consider
Attract more conservative investors with downside protection	FlexShare (FlexCarryShare)
Simpler terms, pure carry exposure	FlexShareUpside (CarryShare)
Raise from investors who don't know your track record	FlexShare
Minimize your personal obligations	FlexShareUpside

Fund Manager Decision Tree

Common Fund Manager Scenarios

"I'm raising my first fund and need investor confidence"

Recommended: FlexShare (FlexCarryShare)

Why: The minimum income guarantee gives investors a safety net. If fund carry doesn't meet expectations, they still see returns from your income—reducing their risk.

"I have a strong track record and investors trust my returns"

Recommended: FlexShareUpside (CarryShare)

Why: Pure carry share with no income guarantee. Simpler terms with fewer personal obligations.

Fund Manager Quick Comparison

Deal Structure	CarryShare	Min Income Guarantee	Personal Income Obligation
FlexShare (FlexCarryShare)	✓	✓	✓ (fallback)
FlexShareUpside (CarryShare)	✓	—	—

Tip: FlexShare with the minimum income guarantee typically attracts a wider range of investors. FlexShareUpside is cleaner but requires more investor confidence in your track record.

Still Not Sure?

That's okay—these are meaningful decisions. Here's what to do:

Read the Deal Structures Reference to understand exactly what each option includes
Check the guide for your user type: Founders | Athletes | Creators | Fund Managers
Talk to potential investors about what terms they'd find attractive
Consider your comfort level with income contracts and equity commitments

Remember: You can customize any Deal structure, so the "right" choice is often a starting point you then adjust.

← Back to Set Your Investment Terms

Step 1: What Type of User Are You?​

For Founders​

Quick Recommendation​

1. Do you have an existing company or venture?​

2. Do you want investors to have rights to future companies you start?​

3. Are you comfortable with fallback repayment terms?​

Founder Deal Comparison​

Founder Decision Tree​

Common Founder Scenarios​

"I'm just getting started and don't have a company yet"​

"I want funding but don't want to give up equity"​

"I have a company but VCs say I'm 'too early'"​

"I'm a serial entrepreneur—I might start multiple companies"​

"I'm raising from people I know and want to protect both of us"​

Founder Quick Comparison​

For Athletes​

Quick Recommendation​

1. Do you want investors to participate in all your earnings or just sport earnings?​

2. Do you have significant endorsement, licensing, or merchandise revenue?​

Athlete Deal Comparison​

Athlete Decision Tree​

Common Athlete Scenarios​

"I want to raise as much as possible"​

"I'm building a business outside my sport and want to protect that"​

"I have significant endorsement or licensing deals"​

Athlete Quick Comparison​

For Creators​

Quick Recommendation​

1. What best describes your situation?​

2. Do you want investors to participate in all your earnings or just creative earnings?​

3. Do you have significant music royalties, licensing, or merchandise revenue?​

Creator Deal Comparison​

Creator Decision Tree​

Common Creator Scenarios​

"I'm a full-time creator and this is my primary income"​

"I have music royalties or licensing revenue I'd share"​

"I'm building a product or brand—not just creating content"​

Creator Quick Comparison​

For Fund Managers​

Quick Recommendation​

1. Do you have a strong track record with proven fund returns?​

2. Do you want to offer investors a minimum income guarantee?​

Fund Manager Deal Comparison​

Fund Manager Decision Tree​

Common Fund Manager Scenarios​

"I'm raising my first fund and need investor confidence"​

"I have a strong track record and investors trust my returns"​

Fund Manager Quick Comparison​

Still Not Sure?​

Step 1: What Type of User Are You?

For Founders

Quick Recommendation

1. Do you have an existing company or venture?

2. Do you want investors to have rights to future companies you start?

3. Are you comfortable with fallback repayment terms?

Founder Deal Comparison

Founder Decision Tree

Common Founder Scenarios

"I'm just getting started and don't have a company yet"

"I want funding but don't want to give up equity"

"I have a company but VCs say I'm 'too early'"

"I'm a serial entrepreneur—I might start multiple companies"

"I'm raising from people I know and want to protect both of us"

Founder Quick Comparison

For Athletes

Quick Recommendation

1. Do you want investors to participate in all your earnings or just sport earnings?

2. Do you have significant endorsement, licensing, or merchandise revenue?

Athlete Deal Comparison

Athlete Decision Tree

Common Athlete Scenarios

"I want to raise as much as possible"

"I'm building a business outside my sport and want to protect that"

"I have significant endorsement or licensing deals"

Athlete Quick Comparison

For Creators

Quick Recommendation

1. What best describes your situation?

2. Do you want investors to participate in all your earnings or just creative earnings?

3. Do you have significant music royalties, licensing, or merchandise revenue?

Creator Deal Comparison

Creator Decision Tree

Common Creator Scenarios

"I'm a full-time creator and this is my primary income"

"I have music royalties or licensing revenue I'd share"

"I'm building a product or brand—not just creating content"

Creator Quick Comparison

For Fund Managers

Quick Recommendation

1. Do you have a strong track record with proven fund returns?

2. Do you want to offer investors a minimum income guarantee?

Fund Manager Deal Comparison

Fund Manager Decision Tree

Common Fund Manager Scenarios

"I'm raising my first fund and need investor confidence"

"I have a strong track record and investors trust my returns"

Fund Manager Quick Comparison

Still Not Sure?