Creating Your Deal
Your Deal is how investors discover you on PersoniFi. It tells your story, showcases your opportunity, and makes the case for why someone should back you.
Setup takes about 10-15 minutes. Here's how to prepare and make the most of it.
Before You Start
Have these ready to save time:
| Item | Why It Matters |
|---|---|
| A clear photo of yourself | Investors back people. A professional, friendly photo builds trust. (up to 5MB) |
| A short video intro | 60-90 seconds explaining who you are and what you're building. This is optional but significantly increases engagement. (up to 150MB) |
| Your pitch deck | A link to a Google Slides, Notion, or PDF that outlines your opportunity. |
| Your story | Be ready to describe your background, what makes you unique, and what you've accomplished. |
Don't have everything ready? You can still complete setup—the app will guide you through creating these elements. But having them prepared makes the process faster and your page stronger.
Choosing Your Path
When you sign up, you'll select who you are:
| Path | Best For |
|---|---|
| Athlete | Professional or competitive athletes seeking funding for training, career development, or ventures |
| Founder | Startup founders raising early-stage capital |
| Creator | Content creators, artists, musicians building a business around their work |
| Fund Manager | Investment professionals raising or deploying capital |
| Custom Path | If none of the above fit exactly |
Your path determines how your Funding Page is structured and which investors see your opportunity.
Building a Deal That Stands Out
Your Deal has several sections. Here's how to approach each one:
Pitch Yourself
This is your personal story—where you come from, what drives you, and why you're the right person for this opportunity.
What works:
- Specific accomplishments ("Built a 50K following in 6 months" not "I'm good at social media")
- Authenticity over polish—investors want to know the real you
- Connecting your past to your future
What doesn't:
- Vague descriptions ("I'm passionate about success")
- Listing skills without context
- Being overly modest—this is the time to highlight your strengths
Your Uniqueness
What makes you different? This section helps investors understand your edge.
Think about:
- What are you genuinely world-class at?
- What have you overcome that shaped who you are?
- What do people always come to you for?
Your Venture/Opportunity
Explain what you're building and why it matters. Be specific about:
- The problem you're solving
- Who it's for
- What traction or progress you've made
- What funding will unlock
Your Investment Opportunity
This is where you connect the dots: how does an investor's capital lead to your growth?
Be specific. Instead of "funding will help me grow," try: "This funding covers 6 months of full-time development, letting me launch the beta and acquire my first 1,000 users."
Title & Visuals
Your title and photo are the first things investors see when browsing.
Title tips:
- Lead with your identity + what you're building
- Keep it under 70 characters
- Examples: "D1 Swimmer Building Mental Health App for Athletes" or "Former Google PM Launching AI Recruiting Tool"
Photo tips:
- Clear, well-lit image of your face
- Action shots work well (you training, speaking, building)
- Avoid: group photos, heavy filters, logos instead of your face
What Happens Next
After you complete your Deal:
- Review — Your Deal goes through a brief review to ensure it meets community standards
- Set Your Terms — Once approved, you'll configure your funding terms (investment amount, structure, etc.)
- Go Live — Your Deal becomes visible to PersoniFi investors
- Get Featured — Strong Deals may be featured in investor feeds and newsletters
- Connect — Interested investors reach out, and you take it from there
After Setup: Editing Your Deal
You can update your Deal anytime from your dashboard.
Things you can change:
- Photos and videos
- Your pitch and story
- Venture details
- Linked pitch deck
Things you can't change without support:
- Your selected path (Athlete/Founder/Creator)
Common Questions
How long until my Deal is reviewed? Most Deals are reviewed within 48-72 hours. You'll get an email when you're approved.
Can investors see my Deal while it's in review? No—your Deal is only visible after approval.
What if I don't have a pitch deck yet? You can submit without one, but Deals with decks perform significantly better. Consider creating a simple one in Google Slides or Notion.
I made a mistake. Can I start over? You can edit any section from your dashboard. If you need to change your path (Athlete → Founder, etc.), contact support.
Tips From Funded Founders
"I spent an hour on my video and it made all the difference. Investors told me they felt like they knew me before we even talked." — Rett
"Be specific about what the money unlocks. 'Growth' means nothing. '$50K gets me to 10K users and a seed round' means everything." — Hannah
Need Help?
- Stuck on a step? Use the back arrow to revisit previous sections
- Technical issues? Contact support
- Want feedback on your page? Reach out to the PersoniFi team
Ready to configure your funding terms? Head to Set Your Investment Terms →.